In the early 1990s, just after KCK Cyklosport-Mode s.r.o. was founded, the idea of having our own cycling brand was born. Not much time passed and the idea became reality. In 1991, the FORCE brand was brought to light for the first time. From the very beginning, the main mission of the brand was the development and production of its own bicycle components and accessories. Today, the FORCE brand is one of the largest suppliers of bicycle products not only in the Czech Republic, but also abroad. The quality of these parts supports the fact that FORCE products are chosen by many professional racing teams, not only Czech ones but also foreign ones. 2021 was a huge turning point in these collaborations. The first cooperation is with the most successful Czech road team ELKOV KASPER, which includes the current champion of the Czech Republic Adam Ťoupalík and also Jan Bárta, who participated all three Grand Tour races. However, the second collaboration brings what every brand associated with cycling dreams of - the connection with the World Tour team! In 2021/2022, FORCE managed to negotiate a partnership with the Belgian team Intermarché-Wanty-Gobert Matériaux, which will take part in all World Tour races in the mentioned seasons. FORCE offers a wide range of products from all cycling assortment - cycle components, equipments and clothes. It makes together more than 3000 items in stock. FORCE represents combination of quality and reasonable price.